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The Supp Digest | What We've Learned From 6 Months & 125k Users

Natalie Fahey
Natalie Fahey
Head of Business Operations

Welcome to The Digest, your guide to key insights and updates across the SuppCo community.

In this series, we dig into the fascinating (and anonymous) trends SuppCo sees from our unique vantage point to help you make sense of supplements.

Six months ago, we launched SuppCo with a simple belief: supplements should make sense. Last week, we took our latest step in making that belief a reality with Expert Protocols: 35 new Protocols curated by 7 renowned experts to make it easier to find the nutrients you need to reach your goals.

With our Expert Protocol launch, we've welcomed ~30,000 new users to the SuppCo community in just the last two weeks.

We want to welcome each of our new users and use this issue of The Digest to recap the latest trends we're seeing across our 125,000 SuppCo users.

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USER SNAPSHOT

The collective wisdom of the SuppCo community continues to shape how we understand the supplement landscape.

SuppCo users average 5-6 products per supplement stack (down slightly from our earlier data as new users join and build their stacks), and leading goals with supplements have remained consistent:

  • Fitness leads the pack with 33% of users identifying it as one of their top 3 goals

  • Energy, Gut Health, Weight Management, and Longevity each have 25% of users identifying it as a top 3 goal

We saw these goals and we acted: our Expert Protocols are crafted specifically to focus on the health goals SuppCo users care about most.

Whether you're following Thomas DeLauer's Fitness Protocols, Dr. Robin Berzin's Gut Health Protocols, or exploring protocols from other trusted experts, we're connecting you with vetted guidance from the people who've spent their careers understanding what really works.

NUTRIENT SNAPSHOT

Core to each SuppCo Protocol are the nutrients themselves. While over 400 nutrients make up the SuppCo nutrient database, the most commonly used nutrients across our community reveal a commitment to the fundamentals:

These picks highlight another important aspect of the supplement space for SuppCo users: its role in wellness and preventive care.

It’s why we’ve created 10 Essential Health Protocols specifically dedicated to fostering whole-body wellness at any age.

PRODUCT SNAPSHOT

And, of course, nutrients work their way into each of us through the products we purchase. SuppCo’s database of over 200,000 products continues to unveil the incredibly long tail of the supplement industry.

There are currently 65,000 unique products in user stacks across our community—a number that grows daily as new users add their products to the platform.

Here's where it gets wild: only 29 products are used by 1,000 or more SuppCo users. On the flip side, roughly half of products in stacks (~32,000 products) are taken by a single user, and 84% (~55,000 products) are taken by 10 or fewer users.

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The fragmentation we highlighted in our first Digest issue has only become more pronounced as the industry continues its rapid expansion.

We built Product TrustScore specifically to help address this issue. TrustScores are now available on over 16,000 products (covering the most stacked products) and are designed to help cut through the noise. Because when there are 200,000 options to choose from, quality ratings aren't just helpful—they're essential.

IN SUMMARY: WE'RE BETTER TOGETHER

The power of SuppCo stems from our collective ability to learn from one another about what nutrients and products can truly help us achieve our goals.

Whether that's learning from experts like Dr. Mark Hyman, discovering new products through shared Lists from fellow users, or conducting your own research using SuppCo's 200,000+ product database, SuppCo is here to help you navigate this complex landscape.

And we're just getting started. Six months in, with 125,000 users sharing their experiences and expertise, we're more convinced than ever that the future of supplements isn't about following the loudest voice—it's about leveraging collective intelligence to make better decisions for our individual health.

CALL FOR TOPICS

Do you have topics or trends you'd like to see covered in this newsletter? Drop us a note here.

FRESH ADDITIONS

Here are a few brands we've added TrustScores for recently and are highlighted in our new Expert Protocols:

COMMUNITY

Help grow our community! Know someone who's still navigating the supplement world solo? Share SuppCo with them—because supplements make more sense when we're in it together.

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