The Supp Digest | Insights from 60,000+ SuppCo Users
Welcome to The Supp Digest, your guide to key insights and updates across the SuppCo community and app.
In this series, we’ll dig into the fascinating (and anonymous) trends SuppCo sees from our unique vantage point to help you make sense of supplements.
FIRST THINGS FIRST
Welcome! With over 60,000 of you now using SuppCo, our data wizards crunched the numbers across your supplement stacks, goals, Protocols and more for our first issue.
We’re excited to share the insights with you, but wanted to take a moment to note that we are hyper-committed to user privacy and anonymity. We’re real people who hate having to worry about this ourselves, we will never sell or reveal your individual data.
WHAT DRIVES YOU
You read it right, SuppCo is officially a collective of over 60,000 supplement users spanning the United States and beyond.
Just a few glimpses show your passion and commitment to finding supplements that really work.
To little surprise, you know your supplements. Most of you are taking 7-8 different products regularly and 15% of you have earned "super user" stripes with impressive SuppScores of 80+.
The average SuppScore across the collective? Just shy of 70. (Don’t worry, we’re here to help!)
WHAT YOU WANT
Your supplement goals are clear: you want a companion that helps you determine what supplements to take, which brands to trust, and how to optimize your stack.
If you're nodding along, you’re in good company. We’re confident SuppCo is the place for you.
YOUR COLLECTIVE POWER
We built the TrustScore quality rating system because we know firsthand how hard it is to tell a well-formulated product from a suspicious one.
What we didn’t understand even 3 months ago was how much of the confusion every supplement user feels comes from the insane number of products out there.
SuppCo’s network data and user product requests have revealed the outline of the massive and rapidly growing long tail of the supplement industry.
Since our beta launch, ~60k users have added 43,483 unique products to their stacks, out of a total of 359,963 products added.
The most-used product across SuppCo is Seed’s Synbiotic with 2,994 users.
But 19,791 products in our system are taken by just one user.
That’s a wild long tail of almost 50% of SuppCo’s stacked products.
What this long tail reveals is the rapid, fragmented growth of an industry where anyone can launch a supplement brand overnight with no regulatory oversight.
SuppCo’s best estimate is that the US supplement industry has grown from ~6,000 brands to over ~8,000 brands in just the last two years.
We’re willing to bet a large percentage of those new brands only sell through Instagram, TikTok and Amazon.
The power of your collective stacks is starting to reveal the contours of a rapidly ballooning industry.
It’s an industry that is hard to navigate alone, but can do wonders for your health when you know what to look for.
That's our plan for The Supp Digest. Together, we'll help you get the most out of your supplements.
COMING SOON
Over the next few editions, we'll dive deeper into trends like:
Which protocols are most popular and leading to the most stack changes?
What is TrustScore data revealing?
What nutrients are you most likely to be missing?
What products are getting removed from stacks or added to shopping lists?
Our data, at your fingertips. Stay tuned!
CALL FOR TOPICS
Do you have topics or trends you'd like to see covered in this newsletter? Drop us a note here.
FRESH ADDITIONS
Our product database continues to grow, thanks in large part to great additions from users. Here are a few brands we've added products for this week:
Stoned Ape: Nootropics to enhance focus and energy
Engineered Nutrition: Electrolyte hydration packs for restoring nutrients lost during physical activity
COMMUNITY
Help grow our community! Share SuppCo with 2 friends or family members this week.
Know someone who might want to learn more about supplements? Share SuppCo's Science Corner (and give it a read if you missed it!)